Korea's beauty trends going viral in 2022
As we wave goodbye to 2022, it’s time to start throwing back this year's trends from Korea. From that, we are going to be fully focused on skincare trends.
In 2022, there are a lot more retinol-based skincare, and more unexpected findings on plant extracts that turn out to have beneficial properties, like red onion. On top of that, there is going to be a tremendous increase in awareness around the sustainable packaging and beauty movement.
we will continue to see a move towards more vegan-friendly products and more sustainable packaging. It appears the market is moving away from sheet masks due to their single-use consumption, and more towards wash-off masks. I’m also seeing many brands come out with more sensitive skin-friendly formulas and gentle, unscented formulations.
There are more efficacy-based skincare products that highlight ingredients like vitamin C, retinol, and AHA/BHAs. With Covid-19 not going away anytime soon, more and more people are looking for ways to keep their skin in good condition at home after wearing a mask all day.
For the past decade, the demand for at-home and high-tech beauty devices, such as full-face LED masks and ultrasonic facial cleansers, has steadily increased. Covid has certainly accelerated this trend, with at-home beauty tech innovations now in demand globally.
Last but not least,There’s a strong trend toward simplifying routines. Not that anyone has abandoned multi-step rountines, but multi-use items are really blazing bright and attract people’s attention. Any products that pamper the skin while simultaneously saving time at the sink seem to be the current rage.
Best,
NANA
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